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Scooter Braun is here, the 34-year-old music

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manager made his name after discovering

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a Canadian preteen on YouTube.

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His name was Justin Bieber.

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Braun helped turn Justin into one of the world's biggest

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pop stars and guided him back from his very public downfall.

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Braun has made a name for himself beyond Bieber.

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His company SB Projects is involved in everything from

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successful tech startups like Uber and Spotify,

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to the hit CBS television series, "Scorpion."

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It was recently announced that Braun has started co-managing

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another familiar name in pop music, Kanye West.

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I am pleased to have him here at this table for the first time.

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Welcome.

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Thanks for having me.

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So, you were a party planner in Atlanta.

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Yes, I was a -- I was a kid who was

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walking by some nightclubs.

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Yes.

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And didn't like that, you know, I didn't have

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enough money to really party.

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And I walked by a nightclub.

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It was called Chaos in Buckhead.

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And I stopped and I said, you know, if I can get some people

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here next week, would you give me, you know, any money.

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And I had really never gone to nightclubs before and the guy

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said, sure, how many people can you get?

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I said I don't know, 800.

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He looked at me like I was crazy.

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And I went to Kinkos, made flyers, you know,

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hit the whole campus.

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800 people came the next week and the next thing you know,

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I was a party promoter.

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So, and that kind of led into everything else.

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And what made you think you could do that?

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Well, what made me think I can do it was that

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I was a freshman who had a high school sweetheart

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so I wasn't trying to hit on the girls.

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I was faithful to my high school sweetheart at the time.

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So, I was friends with all the girls.

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And when you are in college, pretty much the whole campus

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likes to go to the club where the freshman girls are going.

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So me being friends, I was able to get them there

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and then the rest of the campus came.

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So, it was -- I didn't really -- I always joke around throughout

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my entire career that when people say what made you think

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you can do that, because that comes up a lot.

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I always joke around, I probably am too stupid to think about it

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before I do it and I end up just doing it anyway.

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So, here Mark Zuckerberg is connecting people

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through the internet on the Harvard campus and you are

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in Atlanta connecting people at parties.

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Yes, and I ended up reaching out to him

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when Facebook actually, one of the first eight schools

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was Emory, where I was.

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Yes.

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And I reached out to Mark which at the time

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was a simple Harvard e-mail address on the Facebook.

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Yes.

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He put me in touch with Eduardo.

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Right.

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And I tried to become part of the original

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Facebook team.

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Not realizing what they would become, just thinking this would

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be a good way for me not to have to flyer the campus.

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Right, good way to make a connection.

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And we worked on it for four months and I will

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never forget, that Eduardo wrote me back, hey, I would

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love to get you involve, we're launching 36 more schools,

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you know, we'll come back to you.

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And then it became Facebook.

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So, I never upset about it.

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It made me realize, OK, cool.

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I get that story, I can now tell you.

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You didn't take any stock at that time.

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I tried but he passed.

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Yes.

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And I didn't realize what he had passed on

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for me, but it is a fun story to tell now.

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And have I no regrets.

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My life is pretty good.

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When did you see the YouTube video

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of Justin Bieber?

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I was 20, probably just 25 years old.

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I come back from a night out with some friends

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and I always couldn't sleep.

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I was an insomniac.

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And I came back to my apartment in Atlanta and just started

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going through e-mails.

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And an artist named Akon, who I was friends with,

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asked me to consult and look at an artist that he was interested

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in and then he sent me a YouTube clip.

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And I started watching that artist and they were singing

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Aretha Franklin "Respect."

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And I clicked on one of the related videos thinking it was

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the same person, just at a different view.

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(SINGING) What you want...Baby I got it...

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And instead of being the 22-year-old singer,

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it was a 12-year old.

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It was a different person, just happened to be

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singing the same song.

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It was one of Justin's first six videos from

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the church talent competition.

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And I watched every single one of those videos.

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Instantly knew he was the kid I had been looking for

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and kind of tracked him down that night.

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You knew he could become what?

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It's strange but in that moment, I --

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you know, I worked at a place called So So Def Records.

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I was 20 years old when I took a VP job there.

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And for three years, I helped run that company

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and worked with a lot of very big artists.

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But I had all these ideas about social media.

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And my boss at the time, a great guy, gave me an opportunity

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but he didn't believe in these ideas necessarily.

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So, I ended up leaving the company and I had philosophies

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of what kind of artists I was looking for.

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One of them I found first the artist named Asher Roth,

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and the second was the Justin.

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And when I saw Justin, I instantly knew he was

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the artist I was looking for.

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And I knew, strange thing to say but I saw the plan of how I can

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make him one the world's biggest pop stars, kind of instantly.

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What was the plan?

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It's very complicated what happened in

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my head but it was a combination of using YouTube to build an

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audience, simple things like, I used to have Justin record

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videos, people go look and watch any of his early YouTube videos

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of him in his room, I would never let him say,

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Hi, my name is Justin Bieber.

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I would always just make him sing.

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I would say just sing.

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And we'd keep it very raw.

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So, that to the outside person it didn't look like

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anything was being produced.

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And also by him not saying "hi, this is Justin Bieber,"

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the interaction they were having was more intimate.

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They felt like maybe I'm seeing something I shouldn't see.

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It was more exciting for them.

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That simple, little difference made the engagement

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very, very different.

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Almost like they're eavesdropping

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on something.

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Exactly.

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You know, I think when people talk about millions and

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billions of impressions that they're trying to achieve,

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they don't realize that, you know, people are having

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one screen in front of them, and it's a very intimate thing.

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So, when you're making that content you have to think,

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how would I get someone to move if it was one-on-one?

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And that's how I started doing it.

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Take a look at this.

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This is the video that you saw on YouTube.

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Here it is.

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(JUSTIN BIEBER SINGING)

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That was the one that pushed me

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over the edge.

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Made you know.

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That was the one.

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It was because he was singing "So Sick" by Neyo,

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and the soul in his voice was something you can't teach.

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You know, for a little 12-year old kid to be singing that song

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with that kind of emotion, that's not voice lessons,

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that's real.

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Yes.

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I would assume that's common to the biggest talent in the world.

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Yes.

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There is something that you can't teach.

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Completely.

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About who they are and what they do.

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Whether it's fashion, music, theater, film.

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There's an "it" factor.

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An "it" or an "X", you know?

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Yeah, for Justin, you know, there was a tone in his voice

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that you can't teach.

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And then there was just this ability that, you know,

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he was -- kind of everything.

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He's a strong young man from the day I met him.

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He had the personality.

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He had the charm.

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He has a way of, you know, very early on, you know, we went

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from a water park show to four months later playing arenas.

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And --

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Four months?

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Four months.

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At first, it was two years of developing it online

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and building the audience.

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But once we had the audience and we went with the music,

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it was like a sleeping giant.

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And I still remember playing at a water park and holding

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the kids back with the security, 60 kids, in Upstate New York.

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And then four months later, we're playing our first,

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you know, arena in Hartford Civic Center.

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You said that he is a lot like you or vice versa.

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What do you think you share?

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He is restless like me.

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He has a tenacity.

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You know, you can't want it more than they do.

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And I think that's why, you know, there was a point

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where I had to stop everything.

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Because I wanted to make sure that he still wanted this.

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Because I made a promise to him when he was a young man that

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if he couldn't sing, couldn't dance, couldn't do any of that,

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I would always be there.

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You would be there for him.

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And I remember exactly where I was.

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It was Obama's first election.

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And I was in line to actually vote for the presidency.

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And he called me and he was very upset.

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He was dealing with some personal stuff.

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And I made that promise to him.

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I will never forget where I was.

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And I take that promise very seriously.

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It's not, you know, I feel like when you do this job, and you

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are in the client service business, at this level,

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whether it be Justin or whether it be, you know, any of our

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clients, you have to really care about these people.

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You know, because you're stepping away from your life,

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to step into theirs and be a part of their journey.

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And you have to really give a -- excuse my language.

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When he self-destructed though,

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do you feel like he doesn't want it because he must realize

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he's throwing it away.

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Or he's a young man going through it,

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and that was very confusing for me.

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You know, because I'm an adult.

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And we have this huge operation that we've built.

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And I think I've given all the tools to this young man

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to be able to handle it.

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And what I learned was that every story

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sometimes has an arc.

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And you know, everyone who had been through it, they said look,

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teenage acts don't become adult acts, very rare, you have

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Frank Sinatra, you have Justin Timberlake, you have, you know,

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Elvis, you know, there is certain ones

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that make it through.

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Even, you know, Justin Timberlake and Michael Jackson

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both in groups as they made the transition.

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But no teenager has ever made the transition while being

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disliked on that level where he was at the end there.

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And people just told me to give up.

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And I said, you know, I'm not going to give up

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on a young man.

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Because I think in our society we have this tendency of

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telling young people, live your dreams, become successful.

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And then the moment they become successful, we belittle those

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dreams because we say, you know, you're too young.

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Take a look at this.

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Roll tape, here it is.

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Maybe at a certain point when you are surrounding

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yourself with people that aren't conducive to what you should

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be doing, it can throw you into an area where you are just,

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you know, very reactive.

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And I think that now he's in such a good place,

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he's really focused and I see he is around really good people

256
00:10:23.567 --> 00:10:26.067
and he's got guys like us that believe in him.

257
00:10:26.067 --> 00:10:30.000
And no matter what anybody says, he's one of the most talented

258
00:10:30.000 --> 00:10:32.200
people, maybe one of the most talented people I have ever

259
00:10:32.200 --> 00:10:33.501
been in the studio with.

260
00:10:33.501 --> 00:10:35.133
I saw that interview and you were kind of

261
00:10:35.133 --> 00:10:36.367
surprised when he said that part.

262
00:10:36.367 --> 00:10:38.067
I was, yes, I was.

263
00:10:38.067 --> 00:10:42.000
Look, I think when people become pop stars,

264
00:10:42.000 --> 00:10:43.901
it's popular music.

265
00:10:43.901 --> 00:10:46.901
And we wonder if they're truly talented but you don't get to

266
00:10:46.901 --> 00:10:48.100
that level unless you are.

267
00:10:48.100 --> 00:10:48.968
Truly talented.

268
00:10:48.968 --> 00:10:49.567
Yes.

269
00:10:49.567 --> 00:10:50.300
Truly talented.

270
00:10:50.300 --> 00:10:52.667
To get to that level, you have to be truly talented.

271
00:10:52.667 --> 00:10:53.734
But here is also an interesting question

272
00:10:53.734 --> 00:10:55.234
about this.

273
00:10:55.234 --> 00:10:58.234
Is it sometimes because the fame comes at such a young age,

274
00:10:58.234 --> 00:11:02.033
you never have time to find maturity?

275
00:11:02.033 --> 00:11:03.334
I think to a certain degree.

276
00:11:03.334 --> 00:11:07.000
But I don't think fame and wealth changes your character.

277
00:11:07.000 --> 00:11:08.567
I think it just amplifies whatever you are

278
00:11:08.567 --> 00:11:09.400
going to go through.

279
00:11:09.400 --> 00:11:10.868
Well, no, no, you know, these things flair up,

280
00:11:10.868 --> 00:11:12.601
you can see the difference in them

281
00:11:12.601 --> 00:11:13.934
and where he might have been --

282
00:11:13.934 --> 00:11:14.801
Well, here is my thing.

283
00:11:14.801 --> 00:11:16.367
It doesn't really happen anymore.

284
00:11:16.367 --> 00:11:19.901
And I think, you know, I think the biggest difference is for a

285
00:11:19.901 --> 00:11:23.601
year -- I get a lot of credit recently for the turn-around.

286
00:11:23.601 --> 00:11:24.200
Right.

287
00:11:24.200 --> 00:11:26.234
And I think that's very nice.

288
00:11:26.234 --> 00:11:28.300
But for a year and a half, I failed.

289
00:11:28.300 --> 00:11:30.501
And for a year and a half, I tried everything.

290
00:11:30.501 --> 00:11:31.334
And I failed.

291
00:11:31.334 --> 00:11:33.634
And one day something happened personal, it's for him to tell

292
00:11:33.634 --> 00:11:35.868
the world, but he made a conscious decision that

293
00:11:35.868 --> 00:11:36.801
he wants to make a change.

294
00:11:36.801 --> 00:11:37.734
I got a phone call.

295
00:11:37.734 --> 00:11:38.667
We met.

296
00:11:38.667 --> 00:11:41.634
And he knew that we had been struggling with each other

297
00:11:41.634 --> 00:11:42.801
because I wasn't OK with it.

298
00:11:42.801 --> 00:11:44.767
But he knew he could turn to someone who wasn't OK with it

299
00:11:44.767 --> 00:11:45.901
and wanted to change.

300
00:11:45.901 --> 00:11:47.701
He made a conscious decision to change.

301
00:11:47.701 --> 00:11:51.634
And once he did that, we put things in motion to help him

302
00:11:51.634 --> 00:11:52.968
go through that process.

303
00:11:52.968 --> 00:11:54.634
He came out on the other side.

304
00:11:54.634 --> 00:11:56.868
And I think that there is an arc to that story.

305
00:11:56.868 --> 00:11:59.868
There is Jerry Weintraub passed away recently.

306
00:11:59.868 --> 00:12:03.601
I was having lunch and at the time I didn't understand it.

307
00:12:03.601 --> 00:12:05.100
And we met each other.

308
00:12:05.100 --> 00:12:09.467
And he said to me, he goes, you know, "Scooter, you know,

309
00:12:09.467 --> 00:12:11.067
I love everything you guys are doing.

310
00:12:11.067 --> 00:12:12.601
I love this client, I love this client."

311
00:12:12.601 --> 00:12:14.234
I said OK, cool and then he goes.

312
00:12:14.234 --> 00:12:15.033
And then, Justin.

313
00:12:15.033 --> 00:12:15.968
I said, yes, it was a rough year and a half.

314
00:12:15.968 --> 00:12:18.834
He said no, it wasn't, it was a great year, you'll see.

315
00:12:18.834 --> 00:12:20.300
And I was like this guy is nuts.

316
00:12:20.300 --> 00:12:22.200
No, it wasn't, I was miserable that whole year.

317
00:12:22.200 --> 00:12:22.968
I didn't sleep.

318
00:12:22.968 --> 00:12:25.200
The best thing that happened to me that year is I met my wife.

319
00:12:25.200 --> 00:12:26.334
Best thing.

320
00:12:26.334 --> 00:12:31.968
But what I realized now is that he gave me that piece of wisdom

321
00:12:31.968 --> 00:12:34.133
that while you are in it, you can't see it.

322
00:12:34.133 --> 00:12:36.734
But every great story has an arc.

323
00:12:36.734 --> 00:12:40.601
And if you are willing to push through and persevere through

324
00:12:40.601 --> 00:12:42.634
the struggle, something great can happen, it's what every

325
00:12:42.634 --> 00:12:44.200
great movie is made from.

326
00:12:44.200 --> 00:12:45.267
Diplo and Skrillex...

327
00:12:45.267 --> 00:12:48.434
They were -- Diplo -- Wes,

328
00:12:48.434 --> 00:12:49.267
who I know you've met.

329
00:12:49.267 --> 00:12:49.767
Right.

330
00:12:49.767 --> 00:12:51.234
And Skrillex -- Sonny, are very good friends

331
00:12:51.234 --> 00:12:56.601
of mine, And Justin had recorded this song with his co-writer

332
00:12:56.601 --> 00:12:57.467
Poo Bear.

333
00:12:57.467 --> 00:12:58.100
Right.

334
00:12:58.100 --> 00:12:58.801
A great name.

335
00:12:58.801 --> 00:12:59.467
Yes.

336
00:12:59.467 --> 00:13:01.300
And they wrote a song called "Where Are U Now."

337
00:13:01.300 --> 00:13:03.334
And they wrote it with a piano and a synth.

338
00:13:03.334 --> 00:13:04.868
And I heard it and I took the files.

339
00:13:04.868 --> 00:13:08.801
And I had just done a song with Diplo and Major Lazer

340
00:13:08.801 --> 00:13:10.200
with Ariana Grande.

341
00:13:10.200 --> 00:13:12.834
What ended up happening was I saw those guys and they said,

342
00:13:12.834 --> 00:13:13.868
do you have anything?

343
00:13:13.868 --> 00:13:15.834
And I said actually I have this amazing vocal.

344
00:13:15.834 --> 00:13:18.434
And I knew we had to kind of find a formula

345
00:13:18.434 --> 00:13:19.434
to this new music.

346
00:13:19.434 --> 00:13:20.133
Yes.

347
00:13:20.133 --> 00:13:21.400
Because we had turned the life around,

348
00:13:21.400 --> 00:13:22.801
but we needed to get the music right.

349
00:13:22.801 --> 00:13:25.667
So, I gave them the vocal and the synth and the piano and

350
00:13:25.667 --> 00:13:28.901
we all started working on it together over three months.

351
00:13:28.901 --> 00:13:30.601
We didn't tell Justin.

352
00:13:30.601 --> 00:13:34.200
So, when it got to the point where the song was exactly where

353
00:13:34.200 --> 00:13:36.601
I wanted it, I made a deal for them to put it out

354
00:13:36.601 --> 00:13:38.634
first on their album.

355
00:13:38.634 --> 00:13:40.834
I had Justin come over to the office.

356
00:13:40.834 --> 00:13:42.334
I said, "I got to play you something."

357
00:13:42.334 --> 00:13:43.300
He goes, "what is it?"

358
00:13:43.300 --> 00:13:44.567
I said, "Do you remember the song, Where Are U Now?"

359
00:13:44.567 --> 00:13:45.334
He goes "Yes."

360
00:13:45.334 --> 00:13:47.367
I say, "Well, this is the version produced by

361
00:13:47.367 --> 00:13:48.334
Diplo and Skrillex."

362
00:13:48.334 --> 00:13:48.901
Right.

363
00:13:48.901 --> 00:13:49.968
He said "Man, I love this," I said "good,

364
00:13:49.968 --> 00:13:51.400
it's coming out in two weeks."

365
00:13:51.400 --> 00:13:52.701
And he goes "what?"

366
00:13:52.701 --> 00:13:58.267
And luckily it became a big hit and that actually is

367
00:13:58.267 --> 00:14:00.501
how we found the formula for this album.

368
00:14:00.501 --> 00:14:04.100
(SINGING) Where are you now that I need ya...

369
00:14:04.100 --> 00:14:07.534
(MUSIC)

370
00:14:07.534 --> 00:14:10.234
(SINGING) Where are you now that I need ya...

371
00:14:10.234 --> 00:14:13.234
I need you, I need you, I need you, I need you...

372
00:14:13.234 --> 00:14:14.434
I need you...

373
00:14:14.434 --> 00:14:21.133
Girl, you know that I need ya...need ya...need ya...

374
00:14:21.133 --> 00:14:23.567
I need you the most...

375
00:14:23.567 --> 00:14:25.634
So, that's the Bieber story of your life.

376
00:14:25.634 --> 00:14:27.667
Now there is Kanye West.

377
00:14:27.667 --> 00:14:31.334
Yes, a different aspect of my life.

378
00:14:31.334 --> 00:14:33.033
Yes, indeed.

379
00:14:33.033 --> 00:14:34.534
Are you ready for this?

380
00:14:34.534 --> 00:14:37.534
You know, so I have known Kanye

381
00:14:37.534 --> 00:14:39.300
for about 10 years.

382
00:14:39.300 --> 00:14:40.801
You know, there were different points where we had talked about

383
00:14:40.801 --> 00:14:42.834
working together and I always shied away from it because

384
00:14:42.834 --> 00:14:44.667
I really enjoyed our friendship.

385
00:14:44.667 --> 00:14:45.200
Right.

386
00:14:45.200 --> 00:14:46.200
And I was nervous that if we went to

387
00:14:46.200 --> 00:14:48.133
a workplace, it would ruin our friendship.

388
00:14:48.133 --> 00:14:51.634
And recently, I reached out to him kind of just to say

389
00:14:51.634 --> 00:14:52.534
how are you?

390
00:14:52.534 --> 00:14:54.200
I was kind of as a friend, checking in, seeing all

391
00:14:54.200 --> 00:14:56.400
the tabloid stuff, just kind of curious.

392
00:14:56.400 --> 00:15:00.133
And it led to one conversation, a different conversation.

393
00:15:00.133 --> 00:15:01.634
He said look, you're doing this.

394
00:15:01.634 --> 00:15:03.300
You are coming in, you are going to be a part of this.

395
00:15:03.300 --> 00:15:08.000
And I need you to kind of step in and manage me.

396
00:15:08.000 --> 00:15:10.968
And I finally kind of agreed.

397
00:15:10.968 --> 00:15:15.501
And I can tell you, the one thing that is my goal with

398
00:15:15.501 --> 00:15:18.634
working with him, is I hope the world gets to see the guy

399
00:15:18.634 --> 00:15:19.801
that I've gotten to know.

400
00:15:19.801 --> 00:15:21.467
Who is that guy?

401
00:15:21.467 --> 00:15:22.934
He's a guy -- a lot of people have an assumption

402
00:15:22.934 --> 00:15:27.567
about him that he might be selfish or arrogant.

403
00:15:27.567 --> 00:15:28.701
Or self-obsessed.

404
00:15:28.701 --> 00:15:29.734
Completely.

405
00:15:29.734 --> 00:15:34.400
And the guy I've gotten to know, I'm learning to translate for

406
00:15:34.400 --> 00:15:37.767
others is someone who literally got himself into financial

407
00:15:37.767 --> 00:15:40.734
trouble because he would give the shirt off his back

408
00:15:40.734 --> 00:15:42.234
to help someone.

409
00:15:42.234 --> 00:15:45.100
He is literally one of the most giving human beings

410
00:15:45.100 --> 00:15:46.734
I ever met in my entire life.

411
00:15:46.734 --> 00:15:50.267
He doesn't know how to say no when someone needs help.

412
00:15:50.267 --> 00:15:53.767
And he feels like he can truly help everyone.

413
00:15:53.767 --> 00:15:56.434
An when he gets frustrated, it's because he's not trying to make

414
00:15:56.434 --> 00:16:00.434
money or he's not trying to just take as much wealth.

415
00:16:00.434 --> 00:16:03.300
He's trying to say let me help, let me help, let me help.

416
00:16:03.300 --> 00:16:07.300
And you know, he is the definition of a true artist.

417
00:16:07.300 --> 00:16:10.267
But at his core, he is one of the best people I have ever met.

418
00:16:10.267 --> 00:16:12.367
I think for me when I work with people,

419
00:16:12.367 --> 00:16:14.067
that's the starting point.

420
00:16:14.067 --> 00:16:16.133
I got to make sure I enjoy them.

421
00:16:16.133 --> 00:16:21.534
Because for me to step away from my wife and my son and dedicate

422
00:16:21.534 --> 00:16:23.701
that time away from them to someone else,

423
00:16:23.701 --> 00:16:25.067
I have to enjoy that experience.

424
00:16:25.067 --> 00:16:27.200
So, what do you want to do with him?

425
00:16:27.200 --> 00:16:30.067
Well, one, I want to help him take his

426
00:16:30.067 --> 00:16:31.701
journey to where he wants to go.

427
00:16:31.701 --> 00:16:32.801
And where is that?

428
00:16:32.801 --> 00:16:35.234
Whether it be with apparel, whether it be

429
00:16:35.234 --> 00:16:38.901
with, you know, the idea of creativity and putting stuff

430
00:16:38.901 --> 00:16:41.801
into the world that changes and shapes culture

431
00:16:41.801 --> 00:16:42.934
for a positive way.

432
00:16:42.934 --> 00:16:43.934
That's his goal.

433
00:16:43.934 --> 00:16:49.000
He wants to really, you know, be a positive force in the world,

434
00:16:49.000 --> 00:16:51.200
in the most significant way possible.

435
00:16:51.200 --> 00:16:54.334
And culturally, he has shown to be that person.

436
00:16:54.334 --> 00:16:55.701
From the way --

437
00:16:55.701 --> 00:16:56.801
Because of his cultural reach.

438
00:16:56.801 --> 00:16:58.601
His cultural reach, how we see music shifting

439
00:16:58.601 --> 00:16:59.567
when he puts stuff out.

440
00:16:59.567 --> 00:17:02.767
How we see sneakers, you know, becoming the biggest selling

441
00:17:02.767 --> 00:17:05.400
sneakers out there and how fashion changes.

442
00:17:05.400 --> 00:17:07.968
I mean, he's a very, very significant person.

443
00:17:07.968 --> 00:17:09.734
When you have intimate conversations with him,

444
00:17:09.734 --> 00:17:13.033
you can't help but walk away and feeling like wow, there is

445
00:17:13.033 --> 00:17:15.200
something extremely special there.

446
00:17:15.200 --> 00:17:17.100
But you understand how

447
00:17:17.100 --> 00:17:19.067
he drives people crazy.

448
00:17:19.067 --> 00:17:20.801
I think he understands.

449
00:17:20.801 --> 00:17:22.968
And is that the point?

450
00:17:22.968 --> 00:17:25.701
I can understand Kanye

451
00:17:25.701 --> 00:17:27.100
to a certain point.

452
00:17:27.100 --> 00:17:29.634
I think only Kanye can truly understand Kanye.

453
00:17:29.634 --> 00:17:33.100
But I think that the point isn't to drive people crazy.

454
00:17:33.100 --> 00:17:34.934
You know, I think everything is art.

455
00:17:34.934 --> 00:17:38.234
When people say hey, everything he is doing is distracting

456
00:17:38.234 --> 00:17:39.767
from his music.

457
00:17:39.767 --> 00:17:42.000
Well, if you walk up to a masterpiece and you see one

458
00:17:42.000 --> 00:17:45.467
stroke, you might say, why is all these other strokes around,

459
00:17:45.467 --> 00:17:46.300
I love this stroke.

460
00:17:46.300 --> 00:17:47.868
But if you take a few steps back, you will see

461
00:17:47.868 --> 00:17:48.868
the whole picture.

462
00:17:48.868 --> 00:17:51.234
And I think with Kanye it's about taking a couple steps back

463
00:17:51.234 --> 00:17:53.501
and seeing the whole picture, the whole landscape

464
00:17:53.501 --> 00:17:55.968
that makes him so brilliant at what he does.

465
00:17:55.968 --> 00:17:59.267
And I'm working with him, and every day I'm learning

466
00:17:59.267 --> 00:18:00.667
and I'm being pushed.

467
00:18:00.667 --> 00:18:05.400
But at the same time, I am blatantly honest.

468
00:18:05.400 --> 00:18:08.534
And I have told him, I said, you might not like all of my

469
00:18:08.534 --> 00:18:11.367
ideas, but you're going to hear them,

470
00:18:11.367 --> 00:18:13.133
otherwise, I can't be honest with you.

471
00:18:13.133 --> 00:18:16.400
And I can tell you, he's not someone who doesn't listen.

472
00:18:16.400 --> 00:18:17.567
He is a great listener.

473
00:18:17.567 --> 00:18:20.501
And he is someone who takes pieces, you know,

474
00:18:20.501 --> 00:18:22.234
and puts them together beautifully.

475
00:18:22.234 --> 00:18:24.400
I mean, there are very special people.

476
00:18:24.400 --> 00:18:25.200
He's one of them.

477
00:18:25.200 --> 00:18:26.200
You are doing something right when you look at

478
00:18:26.200 --> 00:18:29.133
the clients you have and the businesses you've created.

479
00:18:29.133 --> 00:18:34.467
Give us a sense of Scooter's view of the world in terms of

480
00:18:34.467 --> 00:18:39.200
media and what is happening, in terms of mobile, in terms of

481
00:18:39.200 --> 00:18:44.000
social media, in terms of how media is intertwined now,

482
00:18:44.000 --> 00:18:47.200
you know, with the essence of how we communicate.

483
00:18:47.200 --> 00:18:48.701
I think everyone can be a creator.

484
00:18:48.701 --> 00:18:49.334
Right.

485
00:18:49.334 --> 00:18:50.534
All the tools are there for them.

486
00:18:50.534 --> 00:18:53.434
But the best creations will still rise to the top.

487
00:18:53.434 --> 00:18:54.200
Right.

488
00:18:54.200 --> 00:18:55.634
And I think that what you're going to see

489
00:18:55.634 --> 00:18:58.467
through this is that truth will also rise to the top.

490
00:18:58.467 --> 00:19:01.334
You will you see a lot of people who, you know, unfortunately

491
00:19:01.334 --> 00:19:04.033
journalistic integrity so many times, I'm sure you of all

492
00:19:04.033 --> 00:19:07.501
people have been very frustrated where it kind of -- the checks

493
00:19:07.501 --> 00:19:09.667
and balances of that integrity isn't there as much.

494
00:19:09.667 --> 00:19:11.000
Right.

495
00:19:11.000 --> 00:19:13.634
But I think time is an amazing curator.

496
00:19:13.634 --> 00:19:15.667
But time is also the greatest teller of truth.

497
00:19:15.667 --> 00:19:19.200
And I think over time we're going to see truth rise,

498
00:19:19.200 --> 00:19:23.467
great creation rise, curation rise to the top.

499
00:19:23.467 --> 00:19:28.501
But I think that there won't be anymore opinions

500
00:19:28.501 --> 00:19:30.200
blocking great creation.

501
00:19:30.200 --> 00:19:31.701
I think that's what's most exciting for me.

502
00:19:31.701 --> 00:19:33.801
That anyone who is a great creator, could be a kid sitting

503
00:19:33.801 --> 00:19:36.334
in his apartment in Louisville right now.

504
00:19:36.334 --> 00:19:37.367
There is a way to find an audience

505
00:19:37.367 --> 00:19:39.133
and there's a way for an audience to find you.

506
00:19:39.133 --> 00:19:39.934
Completely.

507
00:19:39.934 --> 00:19:41.667
I mean, I've done it with my artists, I've been able to put

508
00:19:41.667 --> 00:19:43.601
stuff online that has reached every single country

509
00:19:43.601 --> 00:19:44.634
around the world.

510
00:19:44.634 --> 00:19:46.067
And I've been able to break countries

511
00:19:46.067 --> 00:19:47.801
before I even get there.

512
00:19:47.801 --> 00:19:52.434
And I've been able to find great creators to work with my clients

513
00:19:52.434 --> 00:19:55.534
because I'm able to go online and see stuff that I might have

514
00:19:55.534 --> 00:19:58.534
never even known that person in New Zealand existed.

515
00:19:58.534 --> 00:20:00.801
You know, and it's a beautiful, beautiful thing.

516
00:20:00.801 --> 00:20:03.300
But I think that we're going to see so much.

517
00:20:03.300 --> 00:20:05.934
This next generation can go through content so quickly.

518
00:20:05.934 --> 00:20:08.501
And I think that what we are going to see over the next 10 to

519
00:20:08.501 --> 00:20:12.367
20 years is people are going to want more and more quality.

520
00:20:12.367 --> 00:20:14.801
Now there is a misconception about what quality means.

521
00:20:14.801 --> 00:20:17.501
People think oh, you mean better cameras or, you know,

522
00:20:17.501 --> 00:20:18.634
better this.

523
00:20:18.634 --> 00:20:22.501
No, it's the quality of the content, whether it's raw,

524
00:20:22.501 --> 00:20:24.434
or whether it's highly produced.

525
00:20:24.434 --> 00:20:26.701
When you look at the future for you, I mean,

526
00:20:26.701 --> 00:20:29.100
you are building a business, that's what you are doing.

527
00:20:29.100 --> 00:20:30.901
What kind of business?

528
00:20:30.901 --> 00:20:35.033
So, I got to meet one of my heroes.

529
00:20:35.033 --> 00:20:37.734
And I now know him, you know, and spend time with him.

530
00:20:37.734 --> 00:20:39.767
And it's been a huge pleasure of mine, David Geffen.

531
00:20:39.767 --> 00:20:40.367
Yes.

532
00:20:40.367 --> 00:20:42.200
And David gave me incredible advice.

533
00:20:42.200 --> 00:20:44.400
He said "In a hundred years, no one is going to remember me

534
00:20:44.400 --> 00:20:47.801
so they sure as hell won't remember you."

535
00:20:47.801 --> 00:20:50.100
You know, what I responded to him I was like, yes,

536
00:20:50.100 --> 00:20:51.634
but they'll feel our impact.

537
00:20:51.634 --> 00:20:52.601
Because the truth is he's right.

538
00:20:52.601 --> 00:20:54.501
When I'm dead, I'm dead.

539
00:20:54.501 --> 00:20:57.501
But I want to go to sleep at night and when that final

540
00:20:57.501 --> 00:20:59.300
sleep happens, I want to know that I did something

541
00:20:59.300 --> 00:21:00.367
significant in the world.

542
00:21:00.367 --> 00:21:00.968
Made a difference.

543
00:21:00.968 --> 00:21:01.634
That I made a difference.

544
00:21:01.634 --> 00:21:04.534
So what I'm trying to build honeslty is a building where

545
00:21:04.534 --> 00:21:07.000
our mantra of our company is "Inspire the world to try."

546
00:21:07.000 --> 00:21:10.200
I want people to, you know, look at what we've built and say,

547
00:21:10.200 --> 00:21:11.968
there's something, I can go for it.

548
00:21:11.968 --> 00:21:13.901
You know, we're a self-made company.

549
00:21:13.901 --> 00:21:17.968
I started this business with $1400 from a summer job.

550
00:21:17.968 --> 00:21:20.567
And you know, whether it be going into film or television

551
00:21:20.567 --> 00:21:24.234
or tech or music, I just want to be able to do cool stuff

552
00:21:24.234 --> 00:21:25.567
and see where it goes.

553
00:21:25.567 --> 00:21:27.133
David's made more money in his investments

554
00:21:27.133 --> 00:21:29.534
than he's made in all of the entertainment business

555
00:21:29.534 --> 00:21:30.667
he ever did.

556
00:21:30.667 --> 00:21:32.601
Now, you were an early investor in Spotify?

557
00:21:32.601 --> 00:21:33.300
Mm-hmm.

558
00:21:33.300 --> 00:21:34.334
An investor in Uber?

559
00:21:34.334 --> 00:21:35.267
Mm-hmm.

560
00:21:35.267 --> 00:21:37.300
Are you going to make more money in how you've

561
00:21:37.300 --> 00:21:40.367
invested in Silicon Valley than you are

562
00:21:40.367 --> 00:21:42.467
building your own business?

563
00:21:42.467 --> 00:21:44.767
So the answer is, possibly yes.

564
00:21:44.767 --> 00:21:48.334
And the reason why I love that I get to come on your show

565
00:21:48.334 --> 00:21:50.300
is because this video will go out there

566
00:21:50.300 --> 00:21:52.000
and a lot of people will see it.

567
00:21:52.000 --> 00:21:53.534
Something that's more important to me -- you say,

568
00:21:53.534 --> 00:21:55.567
what am I building?

569
00:21:55.567 --> 00:21:58.067
There is a big misconception with young people --

570
00:21:58.067 --> 00:22:02.033
that I speak a lot to because of who my client roster is --

571
00:22:02.033 --> 00:22:04.200
that that is what success is.

572
00:22:04.200 --> 00:22:06.100
That it's how much is your net worth?

573
00:22:06.100 --> 00:22:07.267
How much money do you make?

574
00:22:07.267 --> 00:22:09.934
But the truth is, if you would have asked a 15-year-old me,

575
00:22:09.934 --> 00:22:11.767
how much money do you need to be happy?

576
00:22:11.767 --> 00:22:14.000
I already passed that number a long time ago.

577
00:22:14.000 --> 00:22:17.067
So my success and I take pride is showing people that I am

578
00:22:17.067 --> 00:22:19.968
a father to my son, that I am a good husband to my wife.

579
00:22:19.968 --> 00:22:23.801
That I can work with people like a Karlie Kloss,

580
00:22:23.801 --> 00:22:28.067
a Justin Bieber, you know, a Carly Rae Jepsen, a Kayne,

581
00:22:28.067 --> 00:22:30.968
any of those people, and truly enjoy the people that they are,

582
00:22:30.968 --> 00:22:32.901
and I can have a very, very good life.

583
00:22:32.901 --> 00:22:34.701
So have I invested in these things? Yes.

584
00:22:34.701 --> 00:22:36.567
Will they do very well for me? Yes.

585
00:22:36.567 --> 00:22:39.067
But when I die -- that's what David meant --

586
00:22:39.067 --> 00:22:40.534
it's not going to go with me.

587
00:22:40.534 --> 00:22:43.067
And I think that there's -- you know, people usually find that

588
00:22:43.067 --> 00:22:45.834
stuff out later on in life, and I've been -- what I've done is

589
00:22:45.834 --> 00:22:48.000
I've gone to people I respect who are older than me and say,

590
00:22:48.000 --> 00:22:49.467
well, what's the end-all, be-all?

591
00:22:49.467 --> 00:22:51.901
And every single one of them always comes back to me with

592
00:22:51.901 --> 00:22:54.067
this -- The quality of your relationships

593
00:22:54.067 --> 00:22:55.834
is your true success.

594
00:22:55.834 --> 00:22:58.868
You know, and I think that if there's anything that I'm trying

595
00:22:58.868 --> 00:23:02.033
to get across in my company and in my life is that I want

596
00:23:02.033 --> 00:23:05.033
people to understand, that is how you become successful.

597
00:23:05.033 --> 00:23:06.934
Money will come, especially if you have quality because

598
00:23:06.934 --> 00:23:09.400
money starts showing up because people bring you in.

599
00:23:09.400 --> 00:23:11.300
I've been brought into amazing businesses because I have

600
00:23:11.300 --> 00:23:13.501
great friendships and they say, we want to show you this.

601
00:23:13.501 --> 00:23:16.367
And I think that if I had all the money in the world

602
00:23:16.367 --> 00:23:18.000
and I didn't have my son and my wife,

603
00:23:18.000 --> 00:23:19.901
I'd be pretty damn miserable.

604
00:23:19.901 --> 00:23:21.767
Scooter Braun, thank you.

605
00:23:21.767 --> 00:23:22.501
Pleasure.

606
00:23:22.501 --> 00:23:23.901
You've chosen David Geffen,

607
00:23:23.901 --> 00:23:25.000
you've chosen great mentors

608
00:23:25.000 --> 00:23:25.868
Thanks.

609
00:23:25.868 --> 00:23:26.834
Good to have you here.

610
00:23:26.834 --> 00:23:28.100
Thank you very much, I appreciate it.

611
00:23:28.100 --> 00:23:30.434
Thank you for joining us, see you next time. 00:54:52.734 
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